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Product Review: Bring TIM!

Sometimes simple is best.  And when you name your product, Bring TIM!, you are probably thinking along those lines.  For anyone named Tim that is reading this post, my former statement was not meant to be taken as an insult.

Anyway, while reading one of my favorite websites (TechCrunch.com), I found out about Bring TIM!, which is short for “Time is Money!”  It is advertised as a “cost calculator”, which also serves as a clock when you are not reminding people how much money they are wasting by making you sit through a meeting.  I saw a picture of the item, and immediately thought that it could be used for many purposes other than bugging executives about the money they are costing themselves by being managers instead of entrepreneurs.

For instance, yesterday, upon opening the package containing Bring TIM!, I brought it outside with me as I soaked up the sun.  An hour after hitting the easy start button, I realized just how much money I could have been making had I been productive instead of laying out.  But it’s also very useful for any lawyer who bills on an hourly basis.  All you have to do is set your hourly rate and start it up.  It will do all the calculations for you.  Next, the inventors need to add a button that transfers the result to an invoice – now we’re talking!  This product would also be useful for an agent who bills by the hour instead of asking for commissions from his clients.  I talked about using such a fee structure (which is used by basketball agent, Lon Babby) 3 1/2 years ago on SportsAgentBlog.com.

I like the fact that Bring TIM! also functions as a clock when it is not being used to count the money you are making (or could be making).  It costs only $25, so if you are billing at an hourly rate of $300, you can pay for a Bring TIM! in only 5 minutes of work.  I also like that the people behind Bring TIM! have a sense of humor.  See the video, below.

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By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.