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Lon Babby Makes It Official With The Suns

A little over a week ago, I considered whether Lon Babby was looking for a new job.  The write-up suggested that Babby was a contender for an open President of Basketball Operations position with the Phoenix Suns after Steve Kerr vacated the spot.  Another name in the running was also a former sports agent – Jason Levien – who may still get his chance to run a team in the GM/President position before the start of next season.  Levien was the Assistant GM of the Sacramento Kings until he quit that job not long ago.

Yesterday, Babby officially accepted the Suns offer.  Among his duties will be the hiring of a new GM.  Levien and Babby were both sports agents, focused in the area of basketball, and worked for major law firms at one point (Levien – Greenberg Traurig, Babby – Williams & Connolley).

What may be most interesting to follow is who sucks up the vacuum left behind by Babby.  It is likely that Babby’s former partner, Jim Tanner, will continue to represent many clients already seeking the services of Williams & Connolley.  Their selling point was always that they only charge players based on the amount of time they spend on negotiating their deals, much like a traditional attorney would charge a client.  Thus, the athletes already using their services might stay with Williams & Connelley based on the fee structure, alone.  That said, Babby is leaving some big named clients like Ray Allen, Tim Duncan, and Hedo Turkoglu.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.