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David Falk’s Interview With SLAM Magazine

Last week, Nima Zarrabi of SLAM Magazine published a question and answer session he had with David Falk when he bumped into the well known basketball agent at Evan Turner‘s first commercial shoot as a professional basketball player.  It was an unexpected meeting, but Zarrabi was able to ask Falk quite a few questions.  Zarrabi broke up the Q&A into two parts (Part I and Part II).  Part I focused on LeBron James and The Decision, the NBA’s collective bargaining agreement, and William “Worldwide” Wesley.  Part II consisted of a lot of talk about shoe deals, Falk’s vision for his Sport Management program at Syracuse, and

Here is a summary of what transpired:

  • Falk believes that LeBron took a quick hit on his brand equity.  After watching LeBron’s new Nike spot, I have to think that his brand is already in the rebuilding stage.
  • Falk doesn’t think that a basketball player should announce something before it actually happens.  He calls it “a little too modern, a little too social media.”  He would have preferred that LeBron signed with Miami and then had his big press conference about his decision.
  • On Worldwide Wes: “early on in his career had a lot more influence than people gave him credit for and now probably doesn’t have as much influence as people give him credit for.”
  • Falk really does not like the limitations placed on max contracts.  He thinks it limits what the best players deserve and allows much less talented players to earn more than they are worth.
  • Falk does not seem to be a big fan of Isiah Thomas or the fact that the current union is not involving agents much in collective bargaining negotiations.
  • Falk’s client Evan Turner is the highest draft pick to ever sign with a Chinese shoe company.
  • Falk’s first big shoe deal was with New Balance for James Worthy back in 1982.
  • Falk thinks players should stay in school longer.
  • He has no desire to grow a big agency, and calls his operation an “ultra-boutique.”

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.