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DYNASTY INTRODUCES ENTERTAINMENT DIVISION

Dynasty Athlete Representation

For Immediate Release Contact: Darren Heitner
954.558.6999
dheitner@dynastyreps.com

DYNASTY INTRODUCES ENTERTAINMENT DIVISION
Lauren Jones and Lauren Stevens Headline Talent

GAINESVILLE, FL – May 9, 2008, Dynasty Athlete Representation, LLC has officially announced the creation of an Entertainment Division with the signing of four models. Headlining the division is Lauren Jones, known widely for her leading role in FOX television’s Anchorwoman, along with her work as an actress in Spiderman 3, Anger Management, and as Barker’s Beauty on The Price is Right. Another Dynasty client, Lauren Stevens, is the #1 hottest college female in the United States according to CollegeMansion.com.

After only a year of existence, Dynasty has grown to represent twelve signed clients. Along with its newly formed Entertainment Division, the company has clients in baseball and bowling with plans of developing a football and basketball practice within the year. Twenty-three-year-old Dynasty CEO Darren Heitner stated, “We are very excited to expand our practice into the representation of models. I believe that we can parlay Dynasty’s early success in the athlete representation industry with having a profitable Entertainment division.”

In creating its Entertainment Division, Dynasty joins a minority of athlete representation companies that additionally have a hand in representing entertainment celebrities. Dynasty Athlete Representation is a full service sports and entertainment agency with services that include contract negotiations, marketing, endorsements, charity, philanthropy and retirement planning for its clients.

More information about Dynasty Athlete Representation, LLC or any of its models:
www.dynastyreps.com or 954.558.6999

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By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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