Categories
College Football Players Headline Recruiting Sports Agents Sports Law

Virginia Tech Players Tell Their Agent/Runner Stories

An hour before the ball dropped on December 31, 2010, the Washington Post published a piece by Mark Giannotto titled, Virginia Tech football players work to avoid being distracted by agents.  Tonight, the Virginia Tech Hokies will battle the Stanford Cardinal in the Orange Bowl, but as Giannotto pointed out, the game’s actors have been getting “blown up” by agents and their runners for quite some time.  Giannotto quotes me in various sections of the article,

“The same rules apply to the extent that an agent can’t even buy a player a sandwich at Subway,” said Darren Heitner, chief executive of Dynasty Athlete Representation and a sports attorney with the law office of Koch, Parafinczuk & Wolf in South Florida. “But it definitely picks up around this time in terms of communication and really that’s why you see so many athletes choosing their agent the night of or the day after their bowl game. They have their mind set.”

Heitner said runners are usually the first form of contact between an agent and a player, and tend to be in the same demographic and close in age so they can relate more easily.

Earlier this year, the spotlight focused on the agent industry when North Carolina became embroiled in a scandal surrounding some of its players and coaches potentially receiving improper benefits from agent Gary Wichard. Then, in a recent Sports Illustrated article, former NFL agent and Wichard runner Josh Luchs alleged he paid more than 30 college players during his career.

The NFL Players Association subsequently suspended Wichard’s license for a year. Heitner said these revelations have made agents more careful in the short term, but the only way to initiate real change in the industry will involve the full enforcement of state and federal laws concerning agents.

“Certain states, their secretary of state, their attorney general have stated that they will go to the full extent of enforcing their laws,” Heitner said. “Will it actually happen? That remains to be seen. It’s funny because the sports agent profession is glorified in some ways, and in other ways, we’re seen as a bunch of slimeballs. But everyone wants to be an agent, so it’s an interesting disparity.”

Heitner said his biggest piece of advice to college players looking for representation is to take advantage of having so many suitors. He says players should ask questions about the best contract an agent has ever negotiated, how many deals have they been a part of or whether they have a legal background.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

4 replies on “Virginia Tech Players Tell Their Agent/Runner Stories”

The very best way to scrutinize, choose and interview prospective representatives for college athletes is to have a professional act as a gatekeeper, confidant, advisor and mentor. he or ashe will ask the right questions, be able to aid in evaluation, assist in college versus professional commitment, review prospective contracts and agreements and be the true agent of the athlete and his or her family.

There are no side deals that a true advisor shall have if he is to act as an independant advisor and be true to the agency principles and his client the athlete. The advisor would be violating his relationship with the client if he were to be associated with anyone else but his client the athlete. A conflict of interest would create a mal practice claim by the athlete, and even disclosure would not be a defense since the agency relationship would be violated ab initio. How can a lawyer be associated with someone he is suppossed to be impartial, fair to his client and conflict himself or herself out of the relationship. The contract with the client would simply state that her or she has no prior or ongoing business relationship with any of the people he or she is reviewing, if in fact there were any side deals this advisor would be responsible for any professional advice or recommendations that were not neutral. It would be like a judge or mediator or arbitrator having a business or monetary rlationship with a party to an action before him or her; there have to be professional standards beyond what is now in effect with agents and athletes. I personally have acted as a “true agent” for clients and have never had nor considered having anything but a unbiased, neutral, professional, relationship with the client whom I represented or I could not act as an imparital advisor and attorney with the best interests of my client, his or her family and needs paramount. Why would anyone act as advisor and have a conflict outside disclosed or undeisclosed relationship with someone he or she is honestly reviewing for just such “deals”? The canons of ethics, integrity, and morals have to be upheld.

Funny thing is, if you read the full article you will see that Tyrod Taylor talks about how he is going to start his agent vetting process after the season is complete but ended up signing with an agent the day after the bowl game. I do believe that every player interviewed was talking directly out of their ass.

Comments are closed.