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Shelvin Mack Narrows Agent Search Down To Three

Sharp shooter Shelvin Mack from Butler has placed his name into the 2011 NBA Draft player pool and will not be returning to school for his senior season.  Instead, Mack is deep into the process of interviewing agents, narrowing down the group of potential suitors to three: Octagon, The Neustadt Group, and ASM Sports.  The three companies will have representatives visit Mack and his family in Louisville, Kentucky before Mack makes his ultimate decision regarding representation.

Most 2011 NBA Mock Drafts predict that Mack will be selected somewhere near the middle of the pack in the 2nd round.  This past season, Mack averaged 16 points, 4.5 rebounds, and 3.4 assists per game, but only shot a 40.8 field goal percentage.

Doug Neustadt is going up against two much larger NBA agencies in the recruitment of Mack.  Interestingly, Neustadt got his start in the sports agent industry working at Octagon, where he was an agent in the company’s Basketball Division for roughly nine years.  He is now competing against his former company and ASM Sports, which was recently written about in the New York Times as possibly having a connection to a runner who is a former convict.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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