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On To The Next One [Again]: LeSean McCoy

It looks like quite the battle is heating up between Ivan Nova of the New York Yankees and LeSean McCoy of the Philadelphia Eagles.  Obviously, the battle is not on the field of play, as one is a professional baseball player and the other plays in the NFL.

I recently reported that Nova fired SFX, hired Greg Genske of Legacy Sports Group, a couple of days later went back to his old reps at SFX, and then once again hired Greg Genske.  As of writing this post, it is understood that Nova is with Genske.

But move to the side Mr. Nova.  LeSean McCoy is interested in sustaining his presence in On To The Next One posts.  McCoy was [Almost] On To The Next One after he fired Drew Rosenhaus of Rosenhaus Sports Representation and filed the NFLPA paperwork and all to officially terminate his relationship with Rosenhaus.  In fact, rumor had it that McCoy may have been influenced by Philadelphia Eagles quarterback  Mike Vick, who supposedly made a strong effort to get McCoy to switch to Vick’s agent – Joel Segal of Lagardère Unlimited.  It was all for naught because McCoy rescinded his request with the NFLPA and re-signed with Rosenhaus within about 24 hours.

It appears that Rosenhaus has been kicked to the curb once again.  While McCoy has not yet hired new representation, my guess is that he will soon ask Joel Segal to begin negotiating with the Eagles on a new contract.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.