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Johnson & Wales University 3rd Annual Sports Entertainment Events Conference

What: Johnson & Wales University 3rd Annual Sports Entertainment Events (SEE) Conference – Connecting the future!

When: Thursday, April 12, 2012

Where: 1701 NE 127 Street  North Miami, Florida 33181

Agenda

  • 8:00 a.m. – Registration/Breakfast – Wildcat Center- Lobby
  • 8:30 a.m. – 9:30 a.m. – Welcome – Wildcat Gymnasium
  • 9:40 a.m. – 10:40 a.m. – Panel I – Wildcat Gymnasium
  • 9:40 a.m. – 10:40 a.m. – Panel II – Wildcat Event Space
  • 10:50 a.m. – 11:50 a.m. – Panel III – Wildcat Gymnasium
  • 10:50 a.m. – 11:50 a.m. – Panel IV – Wildcat Event Space
  • 12 p.m. – Roundtable Luncheon – Wildcat Gymnasium
  • 12:30 p.m. – 1:30 p.m. – Industry Speaker – Wildcat Gymnasium
  • 1:45 p.m. – 3:00 p.m. – Brand Fair – Wildcat Gymnasium
  • 1:45 p.m. – 2:30 p.m. – Special Event Presentation – Wildcat Event Space
  • 2:45 p.m. – 3:15 p.m. – Van Departure – Wildcat Center to New Marlin’s Ball Park
  • 4:00 p.m. – 5:00 p.m. – Panel/Speaker – Marlins Ball Park
  • 5:00 p.m. – 6:00 p.m. – Tour – Marlins Ball Park
  • 6:30 p.m. – Van Departure – Marlins Ball Park to Wildcat Center

Panels

Panel I – “Athletes, Artists, Celebrities”

This powerful panel will feature diverse individuals who work with athletes, celebrities or artists in various capacities. Proper protocol and best practice will be discussed along with the necessary skills needed to land this type of position.

  • Darren Heitner—Sports & Entertainment Attorney, Wolfe Law Miami
  • Miguel Angel Oliva—VP PR, Corporate Affairs & Talent Management, HBO Latin
  • Aubrey Aquino—Television Personality/Host
  • Chef Ingraham—Celebrity Personal Chef to Dwayne Wade

Panel II – Programming, Producing, Managing & Executing Live Events

This powerful panel will explore the LIVE EVENT industry from concerts, to sporting events and everything in between and feature panelists with a wide array of expertise who are responsible for programming and marketing diverse events, managing a series of back to back special events over an extended period and executing on a budget.

  • Matt Bell—Vice President,Programming Bank Atlantic Center
  • Laila Brock—Orange Bowl Committee—OrangeBowl Festivities
  • Stacy Stern—Special Events Group
  • Kevin Gregory—Director of Marketing, Homestead Miami Speedway

Panel III – Marketing Sports, Entertainment & Events in the 21st Century

This diverse panel will discuss the multi-billion dollar sports, movies, music, nightlife, casino and television industry and how one markets entertainment during times of economic hardship. What challenges have been overcome and how? What does the future hold?

  • Brad Burlingame—Sr Mgr., Corporate Partnerships, Dallas Cowboys
  • Megan Baker—Director of Premium Partnerships, Brooklyn Sports & Entertainment
  • Derrick “Big Teach” Turon—Polo Grounds Music, Team Pitbull
  • Robert Casillas—Founder/President Monsoon Group, Las Vegas

Panel IV – Employment in the Entertainment & Events Industry

This panel will feature a pool of Sports, Music & Television industry professionals who provide tips on obtaining employment in the dynamic Entertainment & Events industry.

  • Youseline Poteau—HR Manager,OrangeBowl Committee
  • Jon Cervera—HR Manager, Miami Heat
  • Dorothy Hui—VP, Digital Marketing—Roc Nation
  • Paula Witt—Paulamarie Inc. /Career Sports & Entertainment

Luncheon/Featured Speaker – Sonja B. Norwood—President, Norwood Talent Agency

The Current State of the Entertainment (Music. Film & Television) Industry

Featured speaker Sonja Norwood an accomplished talent manager, television/film producer, and deal maker, CEO of Norwood & Norwood Inc, Founder of Norwood Talent Agency and management veteran for Grammy Award winning daughter Brandy and accomplished artist and executive producing son Ray J will discuss opportunities, trends and challenges in today’s multifaceted entertainment industry.

 

Special Event Presentation Mona Meretsky—CSEP Founder of Comcor Event Production Services

Featured speaker Mona Meretsky is a Certified Special Event Planner and Hall of Fame award winning event leader who will wow the attendees on best practice in today’s event industry in her special event presentation.

MIAMI MARLINS BALL PARK(WELCOME SPEAKER) – David Samson—President, Miami Marlins

David Samson, President of the Miami Marlins will open our session at the all new Miami Marlins Ballpark. Students will be introduced to a dynamic and outspoken individual and his tenure in Major League Baseball. The rebranding and future of the Miami Marlins along with the process of securing a new Ballpark will be discussed.

Cost: Free

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.