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Is The Best Yet to Come?

Mark Steinberg of IMG believes that Tiger Woods can still become a bigger star. He started working with Tiger Woods in 1998 (2 years into his professional career). Sports Business Radio did an interview with Tiger’s agent on August 26th, and here are some highlights of the conversation:

What makes Tiger so marketable? He plays an international sport, he’s in contention every week, good corporate sponsors that promote him (good image), well educated, great smile.

How many proposals does Tiger’s agent receive per day? A lot of media, marketing, & corporate function appearance proposals reach his desk each week. Thousands per year. Mark Steinberg looks to enter into partnerships, not contractual relationships. He makes sure that those partnerships include an area for Tiger to increase his global appeal and reach out to a broad array of demographics.

Why did Steinberg choose Buick as a sponsor? They came well prepared to their first meeting in Orlando, Fl. with 15 storyboards for commercials.

Whether you are an agent trying to land a client or a corporate entity trying to win some new talent for advertisements, it always helps to come prepared for meetings.

[tags]tiger woods, mark steinberg, img, golf[/tags]

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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