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Headline NBA Players Philanthropy

Glen “Big Baby” Davis Selects French/West/Vaughan for PR/Marketing Support

French/West/Vaughan (FWV) has been selected by Glen “Big Baby” Davis (currently of the Orlando Magic) as his marketing, public relations and endorsement agency of record. Davis is FWV’s first NBA client.  FWV will work with Davis’ business manager, former Stanford football standout Anthony Kimble and his agent, John Hamilton of Performance Sports Management, in promoting the “Big Baby” brand and lining up appropriate corporate partnerships for Davis and his charitable foundation.

Davis, who has already established the Glen “Big Baby” Foundation (providing resources and programs to encourage inner-city youths to stay in school and lead productive lives by focusing on literacy and healthy recreational activities), appears to be very excited about his new relationship with FWV.  “French/West/Vaughan has one of the fastest-growing sports marketing and representation groups in the country,” said Davis. “They are true pros who really understand who I am as a person and can help me use my platform as a professional athlete to build stronger communities by reinforcing positive life choices, including encouraging young people to stay in school and learn to both read and write.”

In the past, Sports Agent Blog highlighted FWV’s relationship with Houston Texans running back Arian Foster for marketing and public relations work, and noted that the Raleigh, North Carolina-based company also provides services to Michael Vick and Simeon Rice, amongst others.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.