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Baseball Agent Takes To Twitter In Campaign To Promote His Client

Al Goetz has garnered attention for the way he has promoted Zack Wheeler on Twitter.
Baseball agent Al Goetz has garnered attention for the way he has promoted Zack Wheeler on Twitter.

Baseball agent Al Goetz of Jet Sports Management has years of experience as an agent, scout (for the Atlanta Braves) and professional baseball player (in the Detroit Tigers organization).  He has been affiliated with professional baseball, one way or another, since 1984.  With that type of experience, one builds a certain level of clout amongst his peers.  And from time-to-time, Goetz uses the respect he has built to make a public push for the advancement of his clients.

Recently, Goetz (who joined Twitter last February, has only made a little over 350 tweets, but has picked up his usage of the social medium as of late) tweeted:

[blackbirdpie url=”https://twitter.com/AlGoetz1/status/294802872103739392″]

The tweet caught the attention of Sean Brennan of the New York Daily News, who labeled Goetz’s action as “kicking off his ‘Send Zack [Wheeler] North’ campaign.”

I think that more than anything, I was shocked to find the New York Daily News even covered Goetz’s tweet.  The writer didn’t admonish Goetz for writing it nor praise the agent for supporting his client.  Instead, Brennan simply highlighted the fact that the New York Mets have already filled their starting rotation and that competing teams in the NL East have gotten better (so Goetz shouldn’t be so sure that the Mets have a chance this year).

Anyhow, I view Goetz’s advocacy as refreshing and a more than acceptable use of social media by an agent doing what he can to promote his clientele.  And it seemed to work…Goetz got the New York Daily News to publish an article about it.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.