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On To The Next One: Colby Rasmus

March 16, 2013;  Dunedin, FL, USA; Toronto Blue Jays center fielder Colby Rasmus (28) against the Baltimore Orioles works out prior to the game at Florida Auto Exchange Stadium. Mandatory Credit: Kim Klement-USA TODAY Sports
Toronto Blue Jays center fielder Colby Rasmus has signed with sports agency Excel Sports Management. Mandatory Credit: Kim Klement-USA TODAY Sports

In July 2011, outfielder Colby Rasmus was traded from the St. Louis Cardinals to the Toronto Blue Jays.  Since then, Rasmus has signed a couple of one year deals: a $2.7 million contract in January 2012 and a $4.675 million contract in January of this year.  He was represented by Beverly Hills Sports Council for both of those contract negotiations.  According to Ben Nicholson-Smith of Sportsnet.ca, Rasmus has new representation for future contract talks.

Going forward, Rasmus will be represented by Casey Close of Excel Sports Management.  But Rasmus has nothing bad to say about Beverly Hills Sports Council (at least not publicly).  “Beverly Hills was good to me, didn’t do anything wrong or anything like that,” Rasmus said to Nicholson-Smith. “I just decided to go with Excel.”

Excel Sports Management’s baseball division also represents Freddie Freeman, Dexter Fowler, Zack Grienke and Jason Heyward, amongst many others.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

2 replies on “On To The Next One: Colby Rasmus”

I did my Salary Arbitration assignment on Rasmus….And I quote “RASMUS should be offered a 1-year contract of at least 4.5 million in 2013.” and boom goes the dynamite.

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