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Coaches Colleges Contract Negotiation

Want to be a College Coach’s agent? Part II

On July 25th, I talked about how the salaries of coaches in all collegiate sports are on the rise.  Today, I highlight USAToday.com’s in-depth analysis of college football coach income [USATODAY.com – Coaches compensation].

A few things stick out.  In particular:

  • Coaches at the top D-I programs make an average yearly salary of $950,000 before any incentives, benefits, housing, etc. are considered.
  • 41 out of the 119 Division I coaches are guaranteed to make at least $1 million dollars per year under contract, 8 of them are guaranteed to make at least $2 million per year, and one (Bob Stoops) will make over $3 million per year no ifs ands or buts.
  • With other income and maximum bonuses factored into the equation, over 51 coaches have a chance to break the $1 million per year threshold.

Overall, I feel that the USAToday.com Coaches Compensation tool is something that can be very valuable to agents looking to represent college football coaches.  2 of its great features: breaking down salaries by conference and providing .pdf files of actual contracts.

Play around with the database for a while, and enjoy.

-Darren Heitner

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

One reply on “Want to be a College Coach’s agent? Part II”

[…] In the past, I have written articles that document the recent splurge in payment to college coaches [Want to be a College Coach’s Agent? and Want to be a College Coach’s Agent? Part II]. But in all fairness, we should not only be looking at college coaches, because coaches in professional leagues are seeing their figures increase and coaches see a lot of movement between the college and professional ranks. That is why I introduce this new post that does not draw a line between different coaching areas. […]

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