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Sports Agents

Representation Of An Etch A Sketch Artist

Back on February 27th, I wondered if there was a market for representing sports artists.  Coincidentally, that same day, contributor Matthew Allinson announced that only one day earlier, he took on a client who is a graphic designer specializing in sports cartoons, logo creation, and other illustrations.  Now I ask a new question, and I highly doubt that Allinson is going to submit a post about it later today…what about representing an Etch A Sketch artist?  I am not talking about any Joe Shmo Etch A Sketch artist here.  The guy has to be the best I have ever seen (Disclaimer: I am not very well versed on the Etch A Sketch) and loves drawing sports-centered pieces.  George Vlosich III has been honing his etching skills since 1989 (when he was 10-years-old) and is most well know for his etch of LeBron James.

His most recent masterpiece is of the Chicago Cubs and took him over one-hundred hours to complete.  George is giving away free prints of the sketch on his website.  Is there a market out there for George?  Is this an area where a traditional sports agent may help out?  Check out the YouTube below, and let me know what you think.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.