The Western Union Company and Liverpool FC have announced a multi-year partnership for the global payment and money transfer service company to become an Official Principal Partner and the Official Money Transfer Partner of the famed football (soccer) club.
As the “Official Money Transfer Partner,” the company will use its “global cross-border digital transfer and payments platform to provide money transfer capabilities to the club,” according to a press release. While it might not be able to transfer the $250 million that Paris Saint-Germain had to pay for Neymar, the Club and its fans will be offered fast, easy digital payments and money transfers.
In addition to becoming a partner, Western Union will also become the Club’s first-ever Official Shirt Sleeve Sponsor with the Western Union logo appearing on LFC shirt sleeves. The logo will become the first to appear on the sleeve and sixth to appear on the shirt, since the inception of Liverpool FC.
Western Union will also be included in a variety of LFC marketing and promotional materials, including digital and social media support, LED messaging along the pitch, branding across Anfield Stadium, its fan lounge and the Club’s media channels.
This partnership brings together two organizations with storied histories and global followings. Western Union has a 160-year global brand history and has connected customers in more than 200 countries and territories. LFC is a 125-year-old club with more than 700 million active followers across the globe on a variety of channels.
To kick off (no pun intended) the partnership, Western Union will be offering Liverpool fans in the UK, Ireland, France, Denmark, Norway and Sweden a “fee-free” money transfer promotion running through the end of August.