Ed Cerulo and Steve Veltman, formerly of Relativity Baseball and The Legacy Agency, will collaborate to form their own agency, which will presumably cater to their roster of MLB clients. First reported by Robert Murray, Cerulo and Veltman will bring Mookie Betts, Madison Bumgarner and Jonathan Schoop, among others, along for the ride.
Before working together at TLA, both Cerulo and Veltman were colleagues at Relativity Baseball. Due to one of its shareholders, Relativity Media, facing bankruptcy, Relativity Sports would eventually adopt the name, Independent Sports and Entertainment. Despite a strong impression among the community of sports agencies in 2016, Relativity Sports also left a lot of their agents, including Cerulo and Veltman, in limbo.
For the past two years, however, Cerulo’s and Veltman’s time at TLA, which boasts additional clients, like Carlos Correa and George Springer, was winding down. Now on their own, the partnership will have the opportunity to capitalize on Betts’ remaining dollars in Boston, where he’s due $10.5 million in 2018. Though Betts won’t be affected by free ageny until 2020, Cerulo and Veltman could cash in on a monster deal for the rightfielder in upcoming months.
Between Betts, Bumgarner and Schoop, a part of Cerulo’s and Veltman’s cast has brought in 22 years of MLB playing experience, eight All-Star appearances and three Silver Slugger awards.