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An Inside Look At Creative Artists Agency

Creative Artists Agency hired 3 new men to head up its sports program:

1) Howard NuchowMandalay Sports Entertainment.
2) David Rone – Exec VP of Fox Sports & GM of Fox College Sports.
3) Michael Levine – Former President of Van Wagner Sports Group.

Under the three execs will be the heads of various departments:

Football – Tom Condon and Ben Dogra
Baseball – Casey Close
Hockey – Pat Brisson and J.P. Barry

There are big rumors that CAA will soon add a basketball division led by Leon Rose, who represents LeBron James among other stars. We shall see if The LeBrons becomes a future CAA project [YouTube – the lebrons swimming].

-Darren Heitner

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

3 replies on “An Inside Look At Creative Artists Agency”

Leon Rose does not handle the marketing for Lebron just his NBA contractual work. All of his marketing is and will stay with his own company LRMR Marketing.

Good point. I read that in some articles. However, it is hard to imagine that LeBron would not take advantage of some of the “marketable” services that CAA brings to the table.

[…] For many years, IMG has been the staple of the Sports Agent world. It has represented some of the best football players (Peyton Manning), baseball players (Derek Jeter), etc. When Ted Forstmann bought the company for $750 million, Peter Johnson was fired, IMG’s team-sports division was scrapped (bye bye Manning and Jeter), and its top agents (Casey Close and Tom Condon) moved on to CAA. […]

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