Categories
Sports Business

CAA Goes All “Strategery”

Creative Artists Agency logoWhy not just call CAA’s sport division, IMG?  It seems like besides representing a few notable individual-sport athletes like Tiger Woods, most former IMG team-sport clients and their agents have moved from cold Cleveland to sunny California and joined the ranks of the always growing Creative Artists Agency.  CAA’s latest IMG pick-up is Bob Kain, a former IMG President & CEO.  His new position with CAA sounds ultra-important: Strategic Advisor of CAA Sports.  CAA employees must start to feel like they are on the cast of Cheers.  CAA, where everybody knows your name.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

3 replies on “CAA Goes All “Strategery””

Do we even consider IMG an agency anymore? Do they have any mainstream clients left? Everyone has left them.

IMG has turned to many other types of sports ventures. Their main focus is no longer in the world of sports agentry; however, they still have some of the biggest names in individual sports like tennis and golf.

By Post Author

Comments are closed.