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More on Reggie Bush

The Reggie Bush saga continues. For those lacking its somewhat sensational background, the linked timeline may be of help.

In the latest development, Yahoo! Sports reports that San Diego businessman Michael Michaels, “one of the financiers of failed marketing agency New Era Sports & Entertainment [along with Lloyd Lake], reached a settlement with the current New Orleans Saints running back and former Heisman Trophy winner’s family over unpaid rent and other benefits allegedly provided in an attempt to woo the former University of Southern California star as a client.” The article states that the settlement was for between $200,000.00 and $300,000.00. Instead of signing with New Era Sports, Bush eventually went with marketing agent Mike Ornstein (a former(?) Reebok rep) and agent Joel Segal.

Two things in this story immediately caught my eye. One, it appears that David Cornwell, the attorney for the Bush family, negotiated into Michaels’ settlement a “confidentiality clause,” seemingly designed to preclude Michaels’ further and future assistance with continuing investigations by the NCAA and the Pac-10 (investigating the possibility that Bush received improper benefits while at USC), as well as a federal investigation that was initially prompted, ironically enough, after the Bush side counter-sued New Era Sports for extortion. It was this very investigation, however, that quickly revealed the existence of taped conversations that may confirm that Bush indeed took cash and gifts while he was playing football for USC, and that upwards of $280,000.00 in cash, rent and gifts were given to Bush and his family. The information came to light following the issuance of grand jury subpoenas to multiple witnesses by the U.S. District Attorney’s office in San Diego. The clause also theoretically hinders Michaels’ ability to testify during the course of Lake’s suit against Bush, which is expected to proceed in the near future. Confidentiality clauses are typically equated with non-disclosure agreements and pertain primarily to confidential materials or knowledge (e.g., trade secrets) that the parties wish to share with one another for certain purposes, but wish to restrict from generalized use. But it is unclear, and dubious even, whether or not such a clause will stand up to judicial scrutiny and remain enforceable in this particular context, especially when its sole purpose seems to be to hinder ongoing investigations and judicial process. And Lake’s attorney seems to agree. “No confidentiality agreement trumps a subpoena,” he flatly stated.

Two, Cornwell is not a sports agent; rather, a licensed attorney. But he is a part of an extensive team, comprised mainly of agents and marketing advisors, headed by Segal and Ornstein, whose roles seem to have been blurred and blended. This is worrisome, especially in the modern-day context when many attorney-agents find themselves leading duel lives almost, and when many non-attorneys try to get in over their head. In this case, who is really looking out for Bush’s best interests? And moreover, which parties owe which fiduciary and professional responsibilities to him, and when? Cornwell’s license to practice law is founded in part on his ongoing ethical and professional responsibilities as a lawyer which are usually narrowly construed by respective state bar associations. Is he following these duties? Or is he being influenced by Segal et al.? And when does he cross the line between zealously advocating for his client, versus aiding the obstruction of justice, per 18 U.S.C. §1500-1520? And what about Segal and Ornstein? What duties do they have? And how well are they fulfilling them if Bush, as quoted in the end of the above-linked article, brashly states that if the NCAA called him, “I wouldn’t answer the phone.”

Bush may be able to evade tacklers, but the increasingly intricate web cast by the growing group of arguably unsavory characters with whom he’s aligned himself may prove tougher.

— Jason G. Wulterkens

Sidebar: In the spirit of this piece, and as a note to would-be agents, here are specific by-laws that it may pay to know. By heart. NCAA by-law 12.3.1.2 states that an athlete shall be deemed ineligible if he or she accepts benefits from agents or marketing representatives. It further states that student-athletes, their family or friends cannot receive benefits or loans from agents. Additionally, NCAA by-law 12.1.2.1.6 states that athletes cannot receive preferential treatment, benefits or services because of the individual’s athletics reputation or skill or pay-back potential as a professional athlete, unless such treatment, benefits or services are specifically permitted under NCAA legislation.

10 replies on “More on Reggie Bush”

Nice article! USC should go on probation and lose their ’05 national title. It is amazing how this story got swept under the carpet for so long. It is ironic how ESPN stopped covering the story, while Yahoo seems to keep breaking news. I’m waiting for the NCAA to step up to the plate and do what’s right. I guess they were putting the story off in case USC were to make a run at the BCS title game. Now, they have no excuse. Sanctions need to be handed out to the deserving parties in this case.

How does USC suddenly become the Teflon Don of college sports. These guys are dirty to high heaven. We see what Reggie Bush took from the “marketing” people. Add that to the free apartment that was WAY nicer than 99% of college students can afford. Then add that to them being the only pro football team in LA. Do you think if Leinart, Bush and White went out to eat, they every paid? How many bar tabs did club owners waive for those guys? They were 20 years old, still “students” and royalty.

Contrast that with Ohio State, where Troy Smith took $500 from a booster and got crucified. Or this year at Oklahoma, where the QB actually WORKED for the car dealership, but was admittedly way over-paid, and he got kicked out of school.

The NCAA need to enforce the rules equally, not at all or just abandon this farce of a regulation system.

the difference, at least on the generic surface we can see, between troy smith vs usc is troy took money from boosters, which the school and player get in trouble for, whereas bush took money from want to be agents, where unless the school had direct knowledge of the situation they would not be liable.

Anyways, on the subject of the people around Bush, Ornstein is the ring leader. He knew he could build a highly lucrative athlete marketing firm based on Reggie alone. The rumored finalists to be Reggie’s NFLPA agent were Segal, France, Dogra, and David Dunn. Segal is the lone one that doesn’t really have a solid reputation as a marketing specialist, or have those people on staff.

France’s background is in marketing, and he really prides himself with quality and quantity in marketing deals for his clients. At the time Dogra was still with SFX, they have an entire staff of individuals that work to get players the best and most marketing deals. Dunn, at Athlete’s First, has represent numerous first round pick quarterbacks and other highly marketable players and has a staff of marketing people at his firm. That leaves Segal, he’s a one man show, many of his clients (at least the marketable ones) have a separate marketing agent, because besides a shoe deal and possibly trading card deals Joel doesn’t have the time or put forth the effort to get the type of deals Bush would be lined up to get.

So Ornstein, who was close with Bush and actually let Reggie intern for him the summer prior to declaring for the draft, was involved in Reggie’s agent selection process. Between the agents that were finalists, which agent could Bush hire that would benefit Ornstein the most?

Ornstein doesn’t have the best past, he was with the Raiders back in the day an assaulted a co-worker, then he was charged with trying to defraud the NFL. He was a rep for Reebok, though I’m not sure of the exact situation. Some people claim he was not a full-time employee for Reebok, but more of a head-hunter that was out there trying to get the top talent in each year’s draft to sign with Reebok over Nike.

Bush fired Ornstein in late November, but rehired him not too long after. Several people within the agent game told me that he likely was blackmailed into rehiring Ornstein since “Orny” knows everything he did wrong at USC and could drop the dime on him at any time…

Even if the school didn’t know about Bush’s conduct, it doesn’t matter. The fact that he accepted gifts as a college athlete would have made it so he lost his college eligibility. With that being said, the trojans would have to forfeit any games they won while he was on the playing field as an illegible player according to NCAA bylaws.

Matthew,

You’re right, but the NCAA does not have subpoena powers, therefore they will have to fight an uphill battle to get anyone to talk. And unless they have the complete facts they can’t just arbitrarily rule that USC forfeits games, unless they know exactly when Reggie first accepted a gift.

He accepted gifts as a college athlete so he should have lost his college eligibility I’m sure coaches knew about it and other students as well, but they just turned the other cheek. As i see it its better to let this dirt get out in the open ,after he has left the school rather than have him sit out the rest of the season and disappoint the fans. That said looks like he will get away with it. And as long as Agents out there keep tempting these Kids with gifts and promises of a big payday, this problem will continue to emerge, its a shame thats what it is.

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