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Matt Leinart’s New Girlfriend

Matt has a new friend

Goodbye Creative Artists Agency, hello CSMG. Before we look into Leinart’s new love, let me provide a brief time line for the life of Matty Boy.

And then we arrive at this week, when Matt Leinart finds a company with big arms. Big enough arms to wrap around Leinart, coddle him, and put him to bed at a normal hour. That company is CSMG. The entire press release may be found here. This is my favorite line:

“Everyone in the business pitches ‘branding’ and other catch phrases. At CSMG, they don’t have to, you just look at the class and quality behind the marketing of guys like Wade and McNabb, they don’t have to say anything,” said Chuck Price, one of Leinart’s contract agents.

One thing is certain. Leinart just picked up some confident agents.

-Darren Heitner

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

13 replies on “Matt Leinart’s New Girlfriend”

This is funny as shit. I mean he was upset at not getting enough attention at CAA, so he goes to a firm with just as many high profile players!?!?

I just think he felt he was in Peyton’s shadow at CAA, and I don’t think that it is a bad thing. If McNabb comes back healthy, he’s going to be in McNabb’s shadow at CSMG.

CSMG is known as an elite agency in terms of player marketing and representation.

Just look what they did for Dwayne Wade. Hanes, Cadillac; these are premier product endorsement deals with classy, established companies ie. no more selling of immitation underarmour for Leinart.

It is a great move by him.

Derek,

Yes CSMG is known as an elite agency in terms of player marketing and representation, but so is CAA/IMG. Actually CAA is probably more “elite” than CSMG.

What’s wrong with “branding”? It’s an important concept.

By the way, that pic of Matt would make a great image for a Grey Goose promo, no?

Either way the fact of the matter is Lienart is mad because he didn’t feel that he was getting the attention he deserves. I’m sure he will develop into a good quarterback but here is the deal. He played for a 5-11 team last year and threw more interceptions than he did touchdowns. He did this at the same time that the two other big name QB’s from last years draft either improved their team significantly when they took over(Young) or already played on a solid team (Cutler). Like I said Lineart will be fine but he’s playing in a relatively small market and didn’t do anything spectacular his rookie season with what most people would say was a talented group around him. I think he needs to earn his endorsements a little more before he starts getting rid of his agents.

CSMG has done a wonderful job with Wade, his spots are well chosen. I thought Leinert’s reason for leaving CAA was so selfish and now he goes to a similar “elite” agency.

Darren,

Hey, how are you? I was just reading this article today, I was wondering if the problem got solved with Matt Leinart. I was wondering who he picked as his nflpa agent and his marketing agents? I read that he left CAA then CSMG too? Do you know why he left the big power houses of sports? Also, why would he leave the big agents too? It’s an interesting situation.

Thanks,

Kam

Darren

Can you also address the questions in my preavious post too please? Is there like a link that shows all the current agents that are active as well as the financial advisors? Can you be super kind to send post the link on here please?

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