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Sports Agents Sports Business

Does Money Grow On The Sports Agent Tree?

On May 10, 2006, I referenced an article from Economist.com that noted the annual salary growth in the 4 major American sports since 1990 [Player Salary Growth = Agent Salary Growth]. Each sport has seen a rise in average salary of over 9% during that timespan. The hope is that a consequence of such rise will be an increase in agent salary, as well.

Tell a friend that you want to be a sports agent. They will either think that is “really cool” or look down on you as a slimeball. Either way, the general impression is that sports agents actually do have trees that grow money. If you want to cure their ignorance or even cure some of your own, take a look at the Occupational Employment and Wages, May 2006 published by

Among some of the important statistics:

  • There are about 5,680 Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures.
    • Their hourly mean wage is $48.75.
    • Their annual mean wage is $101,400
  • California and New York lead in terms of wages and concentration of workers.
    • Nevada, Florida, and Ohio round up the top 5 states in terms of wages.

Remember that these stats include professions other than athlete agents; however, the demographic is factored into the equation. $101,400 does not seem so bad as an average annual wage. Remember to think about the high costs of being involved in the industry, though. Also, think about the few at the top who are skewing the numbers to make it seem like the average salary is truly 6 figures.

-Darren Heitner

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

5 replies on “Does Money Grow On The Sports Agent Tree?”

“Also, think about the few at the top who are skewing the numbers to make it seem like the average salary is truly 6 figures.”

The median would be a better stat.

Darren, what percentage of total wages would you say an average sports agent has in expenses?

Tough question. Definitely depends on the sport and the type of players under representation. Also, recruiting expenses are rather large. It is a known fact that many agents are in the red for many years before they end up in the black actually turning some profits.

Yep that’s what I have noticed from the books I’ve been reading (thanks for the great recommendations on the links page). I guess going off of my last question I’ve been reading License to Deal and they mention a couple of different times about the agent supplying equipment and items of that nature for his clients. Does that mean that money is coming out of the agents pocket for those types of expenses or do they mean securing equipment through small endorsement opportunities while the player is in the Minors? I know for football the agent usually pays for the costs associated with getting the players ready for the combine I just found it interesting that baseball players are still in need of equipment once they are in the minors. I guess I figured that would be provided for them. Thanks for the insight!

Another thing to think about when it comes to the average salary is alot of those agents who are certified agents don’t actually represent people. For example in a study performed in 2001 there were 1,112 agents in the NFL but of those only 30% actually had clients. In the NBA there were 350 but it was estimated that fewer than 100 had clients. So these facts can also heavily sway the average income for agents because you have some guys making 0. Another great book to read is The Business of Sports Agents.

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