Maybe it’s time for CNBC’s sports business guru Darren Rovell to finally update his “Gatorade blog.” The popular sports drink, marketed by the Quaker Oats Company (a division of PepsiCo.), was created by Dr. Robert Cade of the University of Florida in 1965 for the school’s football team. It was subsequently named after the university’s […]
Believe it or not, it wasn’t too long ago that Roger Federer, the world’s top-ranked tennis player who this weekend will attempt to win his fourth-straight U.S. Open title, was only making about half the money in sponsorship revenue as did other marquee players. But considering that the now 26 year old Federer may indeed […]
The final round finish to the second-leg of the PGA Tour’s first-ever “playoffs” at the Deutsche Bank Championship outside of Boston saw yet another thrilling installment in golf’s best rivalry between Phil Mickelson (now #1 in the FedEx standings) and Tiger Woods (currently third). Yet the Labor Day duel was marred somewhat by Mickelson’s seemingly […]
You needn’t have a Ph.D. to understand the PGA Tour’s FedEx Cup points system, which was used to formulate the field for this year’s first-ever, year-end “playoffs” to crown the Tour’s inaugural Cup “champion.” But it wouldn’t hurt. And an underpinning of the Tour’s latest marketing endeavor does require at least a rudimentary understanding of […]
Scott Hamilton of Golfweek noted in a column this spring that “the exposure a professional golfer can provide a company and its products isn’t priceless, but it sometimes seems that way. At the very least, the cost of the marketing Tour players provide is on the rise.” Which makes the recent American Express-Tiger Woods divorce […]
It’s been a busy week for Tiger Woods. But then again, when is it not? Yesterday, Woods, the world’s number one ranked professional, captured the World Golf Championships-Bridgestone Invitational for the sixth time at Firestone Country Club in Akron, Ohio, with an eight stroke victory over England’s Justin Rose and Rory Sabbatini of South Africa. […]
What would Ari do? According to the latest news, 6-11, 19-year old Yi Jianlian still has no plans to play for the Milwaukee Bucks, despite the fact that Former China national team coach Qian Chenghai supports Yi’s playing with Milwaukee, and that most objective observers and league-pundits feel that, from a pure basketball standpoint, the […]
Will the PGA Tour eventually adopt a minimum age requirement, a la those of the NFL and the NBA? Chances are, not anytime soon. However, there is a growing number of people in the golf community and industry alike who happen to agree with Hank Haney, golf instructor and swing coach to Tiger Woods, that […]
The NCAA Men’s Division I-A Golf Championships are right around the corner (May 30-June 2 at the Golden Horseshoe Golf Club’s Gold Course in Williamsburg, Va.), marking for many players the end of their collegiate golfing careers. While some of these guys will remain amateurs for the duration of the summer, in order to compete […]
You’ll notice that most, if not all, sports agents tout their ability to spot a dark horse, a “diamond in the rough,†an imminent star who, for whatever reason, is currently flying under the collective radar. For lesser known firms and agents, finding such a player could be the essential ingredient in determining whether or […]