The purpose of this article is to identify some of the positives and negatives that can arise from sponsorship in sport, and invite your own views of this sometimes contentious topic. Sponsors purchase the right to align their product(s) with sport through a variety of mediums such as events, venues, teams and individual sportsmen and […]
Category: Golf
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The Comeback
IMG’s Mark Steinberg, who manages number-one ranked Tiger Woods and former number-one Annika Sorenstam, might want to consider getting his Ari Gold on and shopping around the movie rights (Matt Damon, anyone?) for the story of another one of his clients, Steve Stricker (interestingly, Steinberg and Stricker are former college roommates from their days at […]
There was once a time when people would have laughed at the thought of “sports psychology.” Now, a professional athlete’s own psychologist may be the most vital facet of his or her entourage. In fact, the relatively new-found trend to address and strengthen a player’s mental abilities may even be applied before one turns pro. […]
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The PGA Tour: These Guys Aren’t Dopes
Let the Gary Player-lead witch hunt begin. The nine-time major champion said earlier this year that he knew for a fact that some golfers were using steroids and that one had confessed to him. Player didn’t identify the player, saying he had promised not to tell, drawing the ire of many professionals, including fellow countrymen […]
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Doing It The Forstmann Way
In all walks of business, one creed remains constant. If you want to know where a company may be headed, if you want to know the underlying philosophy behind its otherwise sleekly polished mission statement, and most importantly, if you want to know where a company may or may not be vulnerable, look upwards. Way […]
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Be Like Tiger
Maybe it’s time for CNBC’s sports business guru Darren Rovell to finally update his “Gatorade blog.” The popular sports drink, marketed by the Quaker Oats Company (a division of PepsiCo.), was created by Dr. Robert Cade of the University of Florida in 1965 for the school’s football team. It was subsequently named after the university’s […]
The final round finish to the second-leg of the PGA Tour’s first-ever “playoffs” at the Deutsche Bank Championship outside of Boston saw yet another thrilling installment in golf’s best rivalry between Phil Mickelson (now #1 in the FedEx standings) and Tiger Woods (currently third). Yet the Labor Day duel was marred somewhat by Mickelson’s seemingly […]
You needn’t have a Ph.D. to understand the PGA Tour’s FedEx Cup points system, which was used to formulate the field for this year’s first-ever, year-end “playoffs” to crown the Tour’s inaugural Cup “champion.” But it wouldn’t hurt. And an underpinning of the Tour’s latest marketing endeavor does require at least a rudimentary understanding of […]
Scott Hamilton of Golfweek noted in a column this spring that “the exposure a professional golfer can provide a company and its products isn’t priceless, but it sometimes seems that way. At the very least, the cost of the marketing Tour players provide is on the rise.” Which makes the recent American Express-Tiger Woods divorce […]
It’s been a busy week for Tiger Woods. But then again, when is it not? Yesterday, Woods, the world’s number one ranked professional, captured the World Golf Championships-Bridgestone Invitational for the sixth time at Firestone Country Club in Akron, Ohio, with an eight stroke victory over England’s Justin Rose and Rory Sabbatini of South Africa. […]