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VaynerSports announced that Andrew Brandt has joined the agency as its Executive Vice President. “Brandt provides a unique perspective on league and player negotiations, sports policy, player finance and other key business aspects of sports”, said AJ Vaynerchuk, CEO of VaynerSports. “We are very excited to welcome Andrew to our team and to take VaynerSports […]
David Artzi is an athlete brand/marketing manager and Founder of DA Athlete Marketing. The Tucson, AZ-native and University of Arizona alum created his company while pursuing a Master’s degree after interning with different sports agencies. DA Athlete Marketing helps its 30+ NFL/NBA clients build their brands both on-and-off the field of play. We were fortunate […]
The rise of social media has provided a huge impact across a number of areas in our day-to-day life but it’s become crucial for the modern athlete, who can use these avenues for a number of benefits. Social media has become part and parcel of the modern era and sports has seen a major boost […]
The following article is a guest contribution from Giovanni Solazzi. Giovanni Solazzi is a Visiting Sports Law Researcher at Harvard School of Law, where he is writing his dissertation on Publicity Rights and Endorsement Agreements under the supervision of Professor Peter A. Carfagna. Giovanni is visiting from the Alma Mater University of Bologna, where he […]
Although NFL Europe ended in 2007, the NFL has seen substantial growth in six European countries. Throughout the past nine years, Germany’s interest has grown more than any other country, despite no NFL games in their country. It has grown so much so that two million Germans stayed up to watch Super Bowl 50 at midnight. To […]
Sports and entertainment giant Wasserman Media Group has acquired the digital agency Laundry Service, according to Ad Age. It appears to be a win-win deal for both parties. Wasserman bolsters its social media presence while Laundry Service gains access to some of the top athletes and brands in the world. In a blog post on […]
On February 3, TigerLogic Corporation, a leading provider of solutions that help companies amplify fan engagement by unlocking the power of social data launched the Postano Command Center. Postano, the flagship product for TigerLogic, is a visual marketing platform that aggregates, curates and visualizes user-generated content on social media via live event and in-store social displays […]
SXSW, Inc. executes a series of annual conferences, with one of those being South by Southwest (SXSW) in Austin, Texas. SXSW has now been broken down into film, interactive and music conferences. SXSW Interactive 2015, which consistently focuses on emerging technologies, is allowing the SXSW community the opportunity to select future panels. One such panel […]
Over the past few years it has become apparent that social media will play an important role in the MMA community. Everyday people are passed over on jobs because their prospective employer searched their Facebook profile and found an inappropriate picture, post, or anything that may be considered a “red flag.” However, social media can […]
Blake Lawrence is co-founder and CEO of opendorse, an online platform that connects companies with athletes. I had an opportunity recently to talk to him about the company, and how he got his start in the industry. How did you get into the industry? I’ve been around sports my entire life. I joined the Nebraska […]