Per a pair of Tweets by SBJ’s Daniel Kaplan, tennis star Andy Murray will be making some changes in his business team. The prominent change will be his dropping of Lagardere as his marketing agent. He will now turn to his own agency, 77, for his marketing representation. Murray and his manager, Simon Fuller, set […]
Sport sponsorship can often come with various complications and issues, but it’s certainly something that is worth the time and hassle given the global exposure. Sponsorship is an excellent way of enhancing brand image and tends to catch the public eye – by attaching your name to that of a top class event you too […]
National League Rookie of the Year winner (by unanimous decision) Kris Bryant seems to be a marketer’s dream — talented, young, handsome, and playing in a large market. But how much does that translate into dollars and cents and how much does Bryant care? “He has great potential,” says Marc Ganis, president of Chicago-based SportsCorp. […]
Per a press release from Octagon,Octagon is pleased to welcome Lamar Johnson as the Vice President of Octagon Access, the award-winning millennial and multicultural marketing division of the global sports and entertainment leader. Johnson is an industry veteran and expert in developing integrated marketing strategies, branded entertainment and digital campaigns to grow brand results with specific consumer […]
Per a press release by the company, Octagon has hired a Digital Strategist, Meredith Kinsman, and a Creative Planning Director, Patrick Naranjo, to the agency. Both Kinsman and Naranjo will be based in the Norwalk, CT headquarters. In her role as Digital Strategist, Kinsman brings her expertise in user experience, product strategy, digital analytics, social […]
According to an article by Eben Novy-Williams of BloombergBusiness, the NFL plans to refund taxpayer dollars paid to teams for military tributes. The Department of Defense has spent more than $10 million on sports sponsorship in the past five years for box seats, advertising, on-site recruiting, and perhaps most controversial, tributes for soldiers. This has […]
The following is a guest contribution by Jack Trachtenberg and Jason Feingertz. Jack Trachtenberg is counsel and Jason Feingertz is an associate at Reed Smith LLP. They both advise clients on all aspects of state and local tax and have experience with residency planning and audit defense. Feingertz has a unique perspective on the sports industry […]
Many sports agents, particularly NFL Players Association certified Contract Advisors, prefer to remain “behind closed doors,” away from the spotlight and focused on recruiting new clientele with in-person meetings. Sometimes, an agent bucks the general trend and makes himself available to the general public, whether it be through Twitter, on air interviews or otherwise. Here, […]
What: Sports Management Worldwide 2015 Baseball Career Conference When: December 6-7, 2015 Where: The Inn at Opryland, A Gaylord Hotel 2401 Music Valley Drive, Nashville, TN 37214 Description: The 2015 SMWW Baseball Career Conference will be held in Nashville, Tennessee. This conference is aimed at individuals who want to gain valuable insight into a variety of careers […]
Are you enjoying the daily fantasy football advertisements this season? There could be even more now with a licensing agreement being announced between NFL Players Inc. (NFLPA’s marketing and licensing arm) and DraftKings. [inlinetweet prefix=”” tweeter=”” suffix=””]The agreement allows for NFL players to participate in DraftKings advertisements[/inlinetweet], including print, social media, digital and mobile. New […]