Per a press release by the company, Octagon has hired a Digital Strategist, Meredith Kinsman, and a Creative Planning Director, Patrick Naranjo, to the agency. Both Kinsman and Naranjo will be based in the Norwalk, CT headquarters.
In her role as Digital Strategist, Kinsman brings her expertise in user experience, product strategy, digital analytics, social media strategy, community engagement, content, online events, and editorial technologies. She will work for Octagon on behalf of various consulting and events clients to drive digital strategy throughout program ideation, planning and execution. Prior to Octagon, she was the director of digital product strategy at Fox News, overseeing digital initiatives, including strategy and execution for FoxNews.com and other network sites.
Naranjo will be a part of Octagon’s MasterCard team, where he will work as part of the global team driving strategy and creative planning functions across multiple platforms including sports, entertainment, and culinary. Prior to Octagon, he started the #Golden agency, where was a trusted advisor in experiential, sponsorship, and digital marketing to emerging and Fortune 500 clients – digital marketing, through the help of agencies like this SEO Stoke company, is becoming one of the most important factors in extending the reach of a business’s online presence. Therefore, being the advisor for something like this is a particularly important role. There’s no doubt that due to the importance of digital marketing, Naranjo was knowledgeable in things like writing a digital marketing report and finding the best way to interact with customers in his past role. He was also a Corporate Partnerships Manager for the New Orleans Hornets.
“We’re thrilled to welcome Meredith and Patrick to the Octagon team. These additions highlight the increased resources and focus we’re putting against creating the best digital, content and experiential platforms for our clients to reach the target consumer,” said John Shea, President of Octagon Marketing Americas of the new hires and focus of the company.
Octagon is the world’s largest sponsorship consulting practice and sports and entertainment marketing leader.