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Last week, Leverage Agency announced the hiring of Leonard Armato. Leverage, a full-service sports, entertainment and media marketing company founded by Ben Sturner, has appointed Armato as Chairman & Managing Director of the company. The addition of Armato establishes a west coast (California) office for Leverage and brings the company one of the brightest minds in sports […]
Earlier this week, I had a blast speaking at the American Bar Association Forum On The Entertainment And Sports Industries. I spoke on the issue of high interest rate loans to athletes, and was somewhat surprised to find that much of those in attendance were unaware of the loans (not just “lockout loans”) that athletes have […]