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The news this week of David Beckham leaving the LA Galaxy put clubs around the world on alert. The English midfielder is seeking a new challenge, having achieved everything he wanted in his six year stint in the MLS. After signing a 5 year deal when he moved from Spanish giant Real Madrid, Beckham decided […]
Ben Freidson is the Manager of Sports Marketing at Volkswagen of America Inc. Recently, Volkswagen announced a multi-year partnership renewal with Major League Soccer and Soccer United Marketing, MLS’s marketing arm, to remain MLS’s Official Automotive partner. Michael Goldman: Can you briefly discuss your role as Manager of Sports Marketing and your background that led […]
As Chris Lesley said in Kicking The Habit, soccer is on its way to becoming one of the next big American sports. It has already reached phenomenal levels overseas, and is rapidly growing in America. When I was a kid, I remember watching the 1994 World Cup. After a good showing by the U.S. Team, […]
This news really surprised me. I have always heard and been told that there are far more people interested in breaking into the sports business industry than positions available. This article by the Star-Telegram flips the script and says that there are not enough applicants for the numerous new sports-related positions available. Let me clarify […]