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Can you believe that we are already entering the month of October? It’s right around this time of the year that we reflect on just how fast time flies. Better make sure you make each day meaningful, which is certainly relevant this week with the very unfortunate passing of Miami Marlins pitcher Jose Fernandez. This […]
Last week, Mark H. McCormack Department of Sport Management Executive-in-Residence, Peter Carlisle spoke to students in a discussion titled, “Marketing an Olympic Icon: Behind the Business of a Global Sports Superstar.” The Mark H. McCormack Department of Sport Management, formed in 1972, is a part of the Isenberg School of Management at UMass Amherst and […]
I am slightly jealous of future University of Massachusetts at Amherst students who are interested in the business of sports, because at they will have the archives of Mark H. McCormack at their fingertips. Eventually, all of us may be able to access McCormack’s archives, as the school gradually digitizes his collection, but for the […]