Under Armour Continues Its Dominance At Red And Black Schools
Texas Tech University and Under Armour, Inc. today announced a new partnership that designates Under Armour as the university’s exclusive performance footwear and apparel outfitter. The five-year, $11 million agreement gives Under Armour the right to provide uniforms, apparel and footwear to each of the university’s 17 varsity athletic teams.
“We are proud to join in this association with Under Armour and its world-wide recognizable brand,” said Gerald Myers, Director of Athletics. “This is an exciting day for Texas Tech Athletics and a proud moment in our program’s history. Under Armour will provide apparel and footwear for each of our 17 sports, giving Texas Tech Athletics an identifiable presence with the Double T side-by-side with the Under Armour logo. We look forward to a long and prosperous relationship with Under Armour and appreciate everything they have done to help make this possible.”
Beginning in July 2009, the Texas Tech intercollegiate players and coaches will be outfitted in Under Armour performance apparel, footwear and accessories from head to toe. In addition, the university’s new department-wide outfitter agreement includes an annual Under Armour product allowance as well as a rights fee, marketing entitlements, event tickets, and retail licensing rights.
The Texas Tech partnership comes on the heels of the department-wide deal with the University of Maryland athletics this past September.