Corporate Sponsors Sports Business

Under Armour Continues Its Dominance At Red And Black Schools

Texas Tech University and Under Armour, Inc. today announced a new partnership that designates Under Armour as the university’s exclusive performance footwear and apparel outfitter. The five-year, $11 million agreement gives Under Armour the right to provide uniforms, apparel and footwear to each of the university’s 17 varsity athletic teams.

“We are proud to join in this association with Under Armour and its world-wide recognizable brand,” said Gerald Myers, Director of Athletics. “This is an exciting day for Texas Tech Athletics and a proud moment in our program’s history. Under Armour will provide apparel and footwear for each of our 17 sports, giving Texas Tech Athletics an identifiable presence with the Double T side-by-side with the Under Armour logo. We look forward to a long and prosperous relationship with Under Armour and appreciate everything they have done to help make this possible.”

Beginning in July 2009, the Texas Tech intercollegiate players and coaches will be outfitted in Under Armour performance apparel, footwear and accessories from head to toe. In addition, the university’s new department-wide outfitter agreement includes an annual Under Armour product allowance as well as a rights fee, marketing entitlements, event tickets, and retail licensing rights.

The Texas Tech partnership comes on the heels of the department-wide deal with the University of Maryland athletics this past September.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

3 replies on “Under Armour Continues Its Dominance At Red And Black Schools”

Darren, don’t you think the football team’s recent success and the publicity for Under Armour on TV helped spark this deal? Maybe someday you can help get Under Armour to sponsor the green and gold?

I think it was 100% a factor. No matter how Texas Tech ends this season, its athletic program will receive a boost like it has never felt before. I have some strong connections at UA and hope to form some tight relationships with them in the future.

Gonna go out on a limb and predict that a full deal with Utah is just around the corner as well.

Black + Red has always been my favorite college uniform color scheme… Rutgers should wear it more often 🙂

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