When Mark Eshelman, Director of Business Development for PureSport first emailed me about his company, I was wondering what he wanted from a company who did not represent any swimmers. His company’s product, a protein-focused sports drink had a bunch of swimmers as endorsers, including Michael Phelps. Mark reached out to me in advance of the 2008 Olympics, so while Phelps was a big name at the time, he was nowhere near the brand name that he is today. Anyway, Mark sent the product to three of our baseball clients, and they all loved it. Who knew that swimmers and baseball players both enjoy good tasting, healthy products? PureSport took a chance with helping out a young company (Dynasty) and some of its Minor League clients. The least I can do is thank them with a post on the blog. But additionally, I’d like to congratulate them on a recent write-up in the Wall Street Journal.
PureSport was not only smart enough to snag Phelps as an endorser of its product prior to the 2008 Olympic Games, but additionally gave him and three of his swimming teammates a five-percent share in the company. Want an athlete to truly care about the product? Give him a stake in it! Sports Authority now carries PureSport products, and a big reason for that is the exposure that the sports drink company gets by being aligned with Phelps. Smart move by a smaller, new company looking to make a name for itself. So which company is going to be the first to jump on an opportunity to have its large logo right in the middle of a guy like Norm Duke or Robert Smith as they bowl in championship after championship on ESPN?