Headline Olympics

Olympic Gold Medalist Missy Franklin Turns Pro; Signs With WME/IMG

Fresh off of her three individual titles and a team championship at last week’s NCAA championships, Olympic swimmer Missy Franklin has decided to turn pro and has signed with WME-IMG’s Mark Ervin. At the 2012 London Olympics, Missy brought back a total of five medals, four of which were gold. Despite all the potential for […]

Endorsements Headline Olympics

On To The Next One: Ian Thorpe

The Daily Telegraph has reported that Olympic Gold Medalist Ian Thorpe has split from his former manager David Flaskas to join James Erskine at the burgeoning Sports & Entertainment Limited (SEL). Thorpe made an unsuccessful comeback this year in his bid to make the Australian swimming team for the London Olympics.  Despite this, Thorpe is […]

Accessories Endorsements Sports Business

PureSport Is Making Waves

When Mark Eshelman, Director of Business Development for PureSport first emailed me about his company, I was wondering what he wanted from a company who did not represent any swimmers.  His company’s product, a protein-focused sports drink had a bunch of swimmers as endorsers, including Michael Phelps.  Mark reached out to me in advance of […]

Corporate Sponsors Endorsements Olympics

Rice Queen

Whilst Michael Phelps was undoubtedly the King of the pool, the choice of the Queen is just as easy to clarify. Stephanie Rice won every event she competed in the games, adding 3 Golds to Australia’s tally. Stephanie won the 200m and 400m Individual Medley and helped the Aussies win the 4 x 200m freestyle […]

Friday Wrap-Up

Shabbat Shalom: Friday Wrap-Up

I get heat from some of my friends for my interest in watching Olympic swimming.  I am sorry that I prefer to watch Americans go for the gold over a pointless Monday night preseason NFL game.  Anyway, I love Phelps, but nothing beats this headline from this past week: Two Jews and a black man […]

Endorsements Performance Analysis Sports Business

New Olympic Swimwear Breaks Records

Every four years, right before the Olympic games begin, athletic apparel companies like Nike, Reebok, Speedo, Adidas, Puma, and many others all introduce their newest lines of Olympic gear.  Whether it is for fans or athletes, the clothing is promised to be top of the line and always the next generation of sportswear.  Well this […]