Late last night, Neil Stratton of InsideTheLeague.com broke a story that certainly kept me awake for a while. The headline alone, which reads, “A super-agency goes supernova and in its place arises an even bigger agency,” made me anxious to click on the link and consume Stratton’s content. I was not disappointed with the result.
Stratton wrote that multiple sources confirmed Jimmy Sexton’s departure from SportsTrust Advisors, and that he will be joining Creative Artists Agency (CAA). CAA Football is currently run by agents Tom Condon and Ben Dogra. Former defensive end Trace Armstrong represents a variety of coaches, including Urban Meyer. Sexton represents both players and coaches. He will be able to improve an already extremely strong CAA Football division.
If InsideTheLeague’s report is accurate, that means SportsTrust Advisors was a very short-lived experiment. It was the brainchild of Sexton and Pat Dye, Jr., who merged their two respective companies, Athletic Resource Management (ARM) and ProFiles Sports, Inc. Combined, the two entities represented a total of more than 40 coaches and 100 football players. In the first round of the 2011 NFL Draft, SportsTrust Advisors had three clients selected: Julio Jones (#6 overall to the Atlanta Falcons), Christian Ponder (#12 overall to the Minnesota Vikings), and Cameron Heyward (#31 overall to the Pittsburgh Steelers).
Things to watch:
- How this affects CAA’s ability to recruit players (they were already very strong at it).
- Whether Tom Condon and Ben Dogra both continue their employment at CAA.
- Which SportsTrust clients leave with Jimmy Sexton and which of them stick with Pat Dye, Jr.
- How potential clients will react to the change.