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Report: Jimmy Sexton Leaves SportsTrust Advisors To Join CAA

Late last night, Neil Stratton of broke a story that certainly kept me awake for a while.  The headline alone, which reads, “A super-agency goes supernova and in its place arises an even bigger agency,” made me anxious to click on the link and consume Stratton’s content.  I was not disappointed with the result.

Stratton wrote that multiple sources confirmed Jimmy Sexton’s departure from SportsTrust Advisors, and that he will be joining Creative Artists Agency (CAA).  CAA Football is currently run by agents Tom Condon and Ben Dogra.  Former defensive end Trace Armstrong represents a variety of coaches, including Urban Meyer.  Sexton represents both players and coaches.  He will be able to improve an already extremely strong CAA Football division.

If InsideTheLeague’s report is accurate, that means SportsTrust Advisors was a very short-lived experiment.  It was the brainchild of Sexton and Pat Dye, Jr., who merged their two respective companies, Athletic Resource Management (ARM) and ProFiles Sports, Inc.  Combined, the two entities represented a total of more than 40 coaches and 100 football players.  In the first round of the 2011 NFL Draft, SportsTrust Advisors had three clients selected: Julio Jones (#6 overall to the Atlanta Falcons), Christian Ponder (#12 overall to the Minnesota Vikings), and Cameron Heyward (#31 overall to the Pittsburgh Steelers).

Things to watch:

  • How this affects CAA’s ability to recruit players (they were already very strong at it).
  • Whether Tom Condon and Ben Dogra both continue their employment at CAA.
  • Which SportsTrust clients leave with Jimmy Sexton and which of them stick with Pat Dye, Jr.
  • How potential clients will react to the change.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.