1991 To Now – What’s Changed?
Forbes Magazine posted an excellent article last week highlighting the difference between the highest paid athletes of 1991 and today. To say the make up of the list has changed would be an understatement....
Category: Corporate Sponsors
Breaking Down The Harry Kewell Deal
After what seemed an eternity, Australian’s superstar Harry Kewell has finally signed for Melbourne Victory. In what is a massive coup for the A-League, the Socceroo has decided, at 32, that the time is...
Jersey Sponsorship: Could This Help Save The NFL CBA?
I thought about writing this article a few months ago as I was hoping the NFL Collective Bargaining Agreement (CBA) would be finalized by now. Since this is not the case, I want to...
Would You Invest in a Golfer?
I recently stumbled upon an excellent blog written by an up and coming professional golfer named Scott Stallings. Scott’s blog is a little different than most other celebrity blogs in that he blogs for...
American Needle Could Get Between Nike And NFL
As a consumer of NFL merchandise, I think it is great that the NFL and Nike were able to put together a five year deal, which makes Nike the official uniform provider of the...
More Details About The Discover Orange Bowl Alliance
Earlier this week, it was announced that the Orange Bowl has a new title sponsor (Discover). rbb Public Relations represents the Orange Bowl, and asked if I would be interested in sending a few...
Opening With TD Garden/Boston Bruins
An interesting job opportunity was passed along my way, which I thought that I would share with the readers of this blog who may not have their hearts 100% set on being a sports...
Bacardi deal with NBA will not be wasted
The NBA’s foray into the spirits sponsorship category will not only have a big effect on the league and its teams, but it will also mean changes for the other three major leagues in...
Under Armour Gets in the Cage with MMA
On November 5th, UFC Welterweight Champion, Georges St. Pierre signed a multi-year endorsement deal with athletic apparel powerhouse Under Armour. St-Pierre, known by his fans as GSP, is one of the UFC’s most talented...
Interview with Ben Freidson, Manager of Sports Marketing at Volkswagen
Ben Freidson is the Manager of Sports Marketing at Volkswagen of America Inc. Recently, Volkswagen announced a multi-year partnership renewal with Major League Soccer and Soccer United Marketing, MLS’s marketing arm, to remain MLS’s...