Bacardi deal with NBA will not be wasted
The NBA’s foray into the spirits sponsorship category will not only have a big effect on the league and its teams, but it will also mean changes for the other three major leagues in...
Category: Corporate Sponsors
Under Armour Gets in the Cage with MMA
On November 5th, UFC Welterweight Champion, Georges St. Pierre signed a multi-year endorsement deal with athletic apparel powerhouse Under Armour. St-Pierre, known by his fans as GSP, is one of the UFC’s most talented...
Interview with Ben Freidson, Manager of Sports Marketing at Volkswagen
Ben Freidson is the Manager of Sports Marketing at Volkswagen of America Inc. Recently, Volkswagen announced a multi-year partnership renewal with Major League Soccer and Soccer United Marketing, MLS’s marketing arm, to remain MLS’s...
Ryan Braun is Flying High
Milwaukee Brewer’s outfielder Ryan Braun recently signed an endorsement deal with AirTran Airways to be become the airline’s Milwaukee area spokesman. The deal includes Braun appearing in AirTran advertisements and on billboards in the...
The Tiger Tax
The Victorian Government has decided that Tiger Woods is a worthy investment. The world’s number 1 golfer will be appearing at the Australian Masters in November this year – but at a price. For...
Is Lance Stephenson All About The Shoes?
The conundrum that is where highly-touted basketball recruit Lance Stephenson will play his college ball may be solved as easily as looking at the shoes he wears, as first reported by SNY.tv’s Adam Zagoria here. Stephenson, a...
The NFL Is Entangled In An Antitrust Action
Thanks to a colleague and friend of mine, Hays Mathis, for letting me know that the U.S. Supreme Court asked the Solicitor General’s Office to comment on the Cert Request for the case of...
Stanford’s Reach Into Baseball
Yesterday, Jason Wulterkens looked at how IMG might have been deeply connected to the Stanford Financial Scandal. But IMG and its clients might come away from this potential scandal unscathed. A few Boras clients...
IMG, Octagon tied to Stanford Financial scandal
Did IMG and Octagon have a quid pro quo relationship with Stanford Financial Group, the latest house of financiers-cum-crooks (sadly, the line has become a bit blurred of late) that is under investigation by...
Chargers Look To WMG
The Seattle Supersonics left the state of Washington to relocate the franchise to Oklahoma City only months ago. The move brought a lot of drama, and pain to Seattle fans. Since losing the Los...