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It goes without saying that the COVID-19 pandemic has ravaged the world of sports. With sports and live events on pause for much of 2020, the sports marketing industry has experienced mass layoffs and tighter budgets, all while demand for strategic marketing and communications skyrocketed as brands and sports organizations carried out cause marketing campaigns […]
BodyArmor has been on a marketing tear as of late. Yesterday, the company continued that trend as the fastest-growing sports drink announced a new partnership with Arizona Cardinals quarterback Kyler Murray. As part of the partnership, Murray will appear in national advertising campaigns, retail activations, and digital and social activations. The second-year quarterback also received […]
The Houston Texans and Deshaun Watson have agreed to a 4-year, $160 million contract extension, his agent David Mulugheta of Athlete’s First confirmed to ESPN’s Adam Schefter. The total deal value is $177.54 million, with $111million in guarantees. Watson will earn $39 million per year in base salary over the next four years and be […]
Despite retiring over four years ago, Peyton Manning continues to cash in on a successful 18 year career in the National Football League. According to the NFLPA’s annual report filed with the Department of Labor and as reported by The Athletic, Manning pocketed $3.4 million last year from marketing and royalties, besting Super Bowl MVPs […]
The short answer: yes. Over the past year, the 22-year-old tennis star collected $37 million in earnings surpassing Serena Williams to become the highest-paid female athlete of all-time. According to Forbes, Osaka earned $37.4 million in prize money and endorsements, $1.4 million more than Serena, placing her 29th on Forbes’ annual 100 highest-paid athletes list. […]
The era of marketability in college recruiting is here. Early last week, the NCAA announced their support of recommendations that would allow college athletes to earn money from their name, image and likeness. What came next inevitably will be remembered as the match that lit the brand-led recruitment fire. BRANDS ATTRACT TALENT Recruiting in college […]
“The Last Dance” has captivated audiences around the world. The 10-part ESPN documentary showcasing Michael Jordan’s final season as a Chicago Bull has brought with it the awe and excitement of sports at a time when fans need it most. The documentary has resurfaced some of the most iconic moments in NBA history and the […]
Last week, the NCAA inched closer to a decision on allowing its athletes to earn money from their name, image and likeness. Sports administrators began reviewing recommended rule changes and compensation regulations that will be sent to the NCAA Board of Governors on Monday. The NCAA is hoping these recommendations will lay the groundwork for […]
Everett Sports Marketing boasts a talented 2020 NFL Draft class that includes Jonathan Taylor, Tee Higgins and D’Andre Swift. But, what’s more interesting is how the Greenville, South Carolina-based sports marketing firm apparently lives and breathes its slogan: “experts at partnering clients with their favorite brands.” Ahead of the 2020 NFL Draft, ESM has spearheaded […]
Former University of Alabama quarterback Tua Tagovailoa has cashed in big before even setting foot in the NFL. The college standout inked multiple endorsement deals recently as brands look to capitalize on his star power in the lead up to his selection in the 2020 NFL Draft. Tagovailoa announced on Monday that he had signed […]