Celebrity and soccer player, David Beckham has recently inked (another) endorsement deal; this time a two-year deal with permanent marker company, Sharpie. The deal was negotiated by BrandBuzz, NY, a division of Young & Rubicam Brands, a fully owned subsidiary of WPP Group plc. (WPP is the world’s second-largest advertising and marketing conglomerate). Terms of […]
Category: Endorsements
The NCAA basketball season is quickly coming to a close, and Dynasty is hoping to get into the world of basketball in the upcoming draft. Speaking of Dynasty, I never really got to publicly thank the creator of the Dynasty logo. If you like it and want to talk to him about creating a logo […]
The inaugural UF Law Sports Symposium went much better than expected. The panelists and moderators were fantastic and the attendance was adequate (many people said that there were more people present than at Princeton’s big symposium). Those Ivy League schools better watch out. I fully plan on making UF’s yearly symposium the premier gathering of […]
This week’s Friday Wrap-Up is coming to you live from the Reitz Auditorium at the University of Florida. The UF Sports Symposium is underway, and it has been a great success thus far. Other exciting news: Tomorrow is my birthday! Anyway, here are some stories that I looked over during this past week: Curtis Granderson […]
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Warming Up To Cold Calling
A huge part of being a marketing agent and attempting to find your clients endorsements and partnerships with companies is blindly calling brands, or utilising Ringless Voicemail, and hoping that they bite on your hook. This tactic is called cold calling, and is used with an appointment setting service to try to secure new clients. […]
And unfortunately, it is not me who will reap the new kicks along with a nice stack of change in return for endorsing the Beavertown, Oregon product. The other Darren, Darren McFadden, is reportedly very close to signing a deal with Nike and may end up signing his name on the dotted line after he […]
They won’t be squaring off Sunday like many expected, but the question still remains: who is the better quarterback, Tom Brady or Peyton Manning? From a pure football perspective, it’s a great question, with no objective, “right” answer. From an endorsement standpoint, however, The Boston Globe’s Keith Reed reported last year that “Manning is by […]
I am almost recovered from Las Vegas. I know that what happens in Vegas is supposed to stay there, but I do not like to live by the rules. If we are Facebook friends, make sure to check out some of the pictures. A couple of bachelor parties and business deals later, I am now […]
Rumors begin that A-Rod will opt out of his contract with the Yankees and sign a big deal with the Cubs that includes a stake in the franchise. Boras asks the Yankees for something around $500 million in return for A-Rod’s services for the next 10 years. Hank Steinbrenner makes it clear that if A-Rod […]
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This Aint No Bull
Advertisers and sponsors are always looking to align with a new trend on its way up in order to establish a long term agreement at a margin of the price that they may have to pay if they wait for the trend to peak. In the past few years, sports advertisers and sponsors have made […]