Endorsements Headline Soccer

World Cup’s Hottest Fan is Used as a Billboard

You have got to hand it to some companies for seizing an opportunity when they see one. There’s no doubt that during any sporting event, cameras will seek out the gorgeous women in the crowd, and the World Cup is no different. So when Paraguayan fan/model Larissa Riquelme started getting a lot of airtime, companies […]

Headline Social Networking Sports Business

Companies That Understand Sports Social Media

Sponsored Post: There are still a few people who cannot wait to wake up, get a cup of coffee and sit in front of a newspaper to read the sports news of the previous day.  It won’t be long until even those select few who have yet to give up recycled paper end up ditching […]

Headline Sports Business

The Giving Back Fund’s 2nd Annual Best Practices Fundraising Summit

The Giving Back Fund is a national nonprofit organization that was established in 1997 to provide professional philanthropic management, consulting, and mentoring to athletes, entertainers and others.  The organization will be holding its annual Summit in at the Omni Hotel & Resorts in San Diego, CA on April 21st and 22nd, featuring presentations and panels […]

A Specialty In Sports PR?

I received an interesting question via email yesterday from Katia (Athens, Greece).  She is in her fifth year at the American College of Greece, studying Communications, with an emphasis on PR (Public Relations) & Advertising. I was not sure of the answer to her question, but figured that some of you may be able to […]

Social Networking

Reach Everybody With One Text

Twitter, Facebook, LinkedIN. Still don’t have a personal and/or business profile/page on these sites? Time to join and pick up a following real quick before you end up well behind everybody else. As these social networking sites continue to pick up more value with increased offerings and publicity, other companies have been vying for a […]

Endorsements Entertainment

Want to be a wealthy celeb-athlete like BECKHAM?

Celebrity and soccer player, David Beckham has recently inked (another) endorsement deal; this time a two-year deal with permanent marker company, Sharpie. The deal was negotiated by BrandBuzz, NY, a division of Young & Rubicam Brands, a fully owned subsidiary of WPP Group plc. (WPP is the world’s second-largest advertising and marketing conglomerate). Terms of […]

Entertainment Sports Business

Jay-Z; Stoute Translate Sport and Entertainment

New Jersey Nets investor, music, and fashion icon Shawn “Jay-Z” Carter will be teaming with long time friend, business partner, and Translation Consultation & Brand Imaging (TCBI) founder Steve Stoute to form a new advertising agency aimed at helping corporate clients gain access to multicultural consumers, who represent $2 trillion in consumer buying power. Jay […]