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Brand-Led Recruiting Has Arrived in College Football

The era of marketability in college recruiting is here.  Early last week, the NCAA announced their support of recommendations that would allow college athletes to earn money from their name, image and likeness. What came next inevitably will be remembered as the match that lit the brand-led recruitment fire.  BRANDS ATTRACT TALENT Recruiting in college […]

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College Football Players Corporate Sponsors Endorsements NFL Players NFL Teams Sports Agents Sports Business

Everett Sports Marketing Closes A Staggering 21 Marketing Deals Ahead of NFL Draft

Everett Sports Marketing boasts a talented 2020 NFL Draft class that includes Jonathan Taylor, Tee Higgins and D’Andre Swift. But, what’s more interesting is how the Greenville, South Carolina-based sports marketing firm apparently lives and breathes its slogan: “experts at partnering clients with their favorite brands.”  Ahead of the 2020 NFL Draft, ESM has spearheaded […]

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College Football Players Headline NFL Players NFL Teams

Tua Tagovailoa Signs Multiple Marketing Deals Ahead of NFL Draft

Former University of Alabama quarterback Tua Tagovailoa has cashed in big before even setting foot in the NFL. The college standout inked multiple endorsement deals recently as brands look to capitalize on his star power in the lead up to his selection in the 2020 NFL Draft.  Tagovailoa announced on Monday that he had signed […]

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College Basketball Players Endorsements Sports Agents Sports Business WNBA

Sabrina Ionescu Signs Endorsement Deal With Nike

Shortly after being drafted No. 1 overall in the 2020 WNBA Draft by the New York Liberty, Sabrina Ionescu signed an exclusive multi-year endorsement deal with Nike. The financial terms of the deal were not disclosed, however, the former Oregon Ducks star decided to stick with the brand as competition was fierce.  In an interview […]

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Endorsements Sports Agents Sports Business

With Sports on Pause, Marketers Should Take Notes

The sports world is at a stand still, brought to its knees by the COVID-19 pandemic. The NBA and NHL postponed what was left of their seasons and are teetering on cancellation. Opening Day for the MLB came and went without a pitch, the 2020 Olympics were pole vaulted to 2021, and now the NFL […]

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Endorsements NBA Players NBA Teams Sports Business

New Balance Has Agreed To Terms As A Marketing Partner Of The NBA

New Balance has been steadily getting more involved in the basketball scene over the past several years. Currently their client roster includes reigning NBA Finals MVP Kawhi Leonard, Dejounte Murray and Darius Bazley among others. Recently, the brand took another huge step in agreeing to a multi-year global agreement with the NBA as an official […]

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NBA Players Recruiting Sports Agents Sports Business

Sports Marketing Exec Leaves Adidas for Klutch Sports

This NBA offseason Klutch Sports Group has taken a monumental step in cementing its operation as a standard for NBA agents and client relations professionals. Founder Rich Paul continues this trend by ushering sports marketing executive Marquise Watts to Klutch Sports as President of Brand Strategy. Previously, Watts has worked with Adidas and Under Armour. […]

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Headline Sports Business

Interview with Leonard Armato, Chairman & Managing Director of Leverage Agency

Last week, Leverage Agency announced the hiring of Leonard Armato.  Leverage, a full-service sports, entertainment and media marketing company founded by Ben Sturner, has appointed Armato as Chairman & Managing Director of the company.  The addition of Armato establishes a west coast (California) office for Leverage and brings the company one of the brightest minds in sports […]

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Headline Sports Business

8th Annual Sports Events Marketing Experience (SEME 2011)

What: The 8th Annual Sports Events Marketing Experience (SEME 2011) hosted by the Georgetown University SIM Program When: March 25-26, 2011 Where: Washington Nationals Park, Washington D.C. Friday, March 25 – Day One 9:00am -9:50           Keynote Presentation 10:00-10:45             Industry Trends and Outlook for 2011 in Sports 11:00-11:45             Sports 2.0: How Sports is recovering from the […]

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Headline Sports Business

2011 IMG World Congress of Sports: March 30-31 Miami, Florida

Later this month IMG and SportsBusiness Journal/SportsBusiness Daily are hosting their annual World Congress of Sports. It is seen as one of the most prominent conferences in Sports Business with A-List Speakers and fantastic networking opportunities. This year’s Congress will be held at the JW Marriott Marquis in Miami, Florida. The Panel List reads as […]