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Endorsements

Expanding Presence Overseas

Brandweek.com has an interesting story covering the immense marketability of star Yao Ming.Yao loves his french fries

Ming receives about $15 million per year in endorsements alone. China is an emerging market economically speaking, and may also open many eyes in America as more athletes arise in U.S. professional leagues.

The 2008 Summer Olympics will be in Beijing, and many American countries are trying to find a way to gain presence during that period of time. Reebok, McDonald’s, Visa, etc. do not have to worry about how they are going to achieve such presence, because they are among the many companies that have already signed Yao Ming for big-time endorsement deals.

NBA Commissioner David Stern has been quoted as saying:

Nobody was more of a global icon than Michael Jordan. But Yao . . . is a symbol of [China’s] renaissance and their determination to compete on a world stage.

Sports Agents may find interest in trying to find the next Yao Ming of China, or perhaps the first superstar of another emerging market.

[tags]yao ming, china, olympics, beijing olympics, endorsements[/tags]

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

One reply on “Expanding Presence Overseas”

I think that as Yao Ming develops as a basketball player in the NBA, he’d be worth even more to the Houston Rockets, the NBA and China. He can have a measurable, positive impact especially to the NBA as it tries to establish itself as a truly global sport. With the retirement of Michael Jordan, the NBA experienced a drop in viewership and emerging stars like Yao Ming and LeBron James could be the solution.

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