Endorsements NBA Players

D. Wade Will See The Money

But has been very undervalued by many companies in the past. It's all in the shoeTake for instance the deal that he signed with Converse straight out of Marquette [Converse and Dwayne Wade]…come on Sports Business Radio…learn how to spell Dwyane! Anyway, Wade is only making $400,000 per year (only…ha) from his contract with Converse, which is now owned by Nike. The reason that $400,000 looks low is that Wade’s figure from Converse is worth only 3% of LeBron James’s deal yearly.

According to Darren (sweet name) Rovell of, 20,000+ Dwyane Wade jerseys have been sold in the last month [Wade and See]. He will also be on the next Wheaties box with Shaq daddy.

Besides Converse, what else is going on in Wade’s World outside of Wade County? Well Wade has been on the cover of the EA Sports NBA Live 2006 video game, he has been locked up by P. Diddy’s fashion line, Sean Jean, and happens to be listed as one of People’s 50 most beautiful people. But overall, the true endorsements that Wade is being paid money for is a slim list. Having such a small list of people to be “owned by” at an early age may have been a very smart move. Wade has had time to grow into a superstar athlete while the media paid too much attention to other players from his draft class such as Carmello Anthony (also a great player).

Wade and his agent were worried about overexposure and has wanted to make sure that his brand (his name) stays strong. I feel that this was an excellent move. D. Wade has joked, “I’ve been everywhere, so hopefully people don’t get tired of me yet. Because I’ve still got some more stuff to come out.” Well, son, you are now an NBA Finals MVP and you have led your team to an NBA Championship. Maybe now, we will start to see you break out of your shell and obtain some top dollar endorsements.

[tags]wade, dwyane wade, miami, miami heat, heat, endorsements, nba, nba finals, nba finals mvp[/tags]

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

2 replies on “D. Wade Will See The Money”

D.Wade is my favorite basketball player!I have followed him since he was drafted into the NBA and I would like to see more Wade endorsements but I also agree that it is smart not to overdue it.Im sick of hearing about lebron james and all the hype surrounding him,it gets Wade is underrated,and in my opinion,is possibly the best player in the NBA.

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