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Sports Business

Warsaw Sports Marketing Center

In the past, I have spent most of my attention discussing Sports Law programs and not focusing much on the marketing/business side of the profession. I get a lot of e-mails from readers asking whether the right graduate school route is to get a J.D. or go for an M.B.A. There really is no correct answer, and it truly depends on your preference. Today, I want to highlight a Sports Marketing/Business program that is self-claimed to be “The Best in Sports Business.”

Crazy duckThe Warsaw Sports Marketing Center is under the Lundquist College of Business @ the University of Oregon. It was established in 1994 and was named the best sports business program by Sports Illustrated in 2002. There is an undergraduate and graduate program.

The Warsaw Sports Business Review is the first student-run sports business journal in the country.

On the August 5th edition of Sports Business Radio, Paul Swangard, managing director of the Warsaw Sports Marketing Center talked about a new initiative called Engaging China.

Business students are exposed to Chinese history, culture, and technology. Students then take a trip over to China to meet with sports executives living in the area. The 2008 Olympic games are being held in China, so it should be a good experience.

I will go ahead and start a column for Sports Business programs in the Pages & Links tab, with this program being the first entry.

[tags]sports marketing, warsaw sports marketing center, oregon, marketing, sports, sports agent, sports business[/tags]

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By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.