Sports Business

Warsaw Sports Marketing Center

In the past, I have spent most of my attention discussing Sports Law programs and not focusing much on the marketing/business side of the profession. I get a lot of e-mails from readers asking whether the right graduate school route is to get a J.D. or go for an M.B.A. There really is no correct answer, and it truly depends on your preference. Today, I want to highlight a Sports Marketing/Business program that is self-claimed to be “The Best in Sports Business.”

Crazy duckThe Warsaw Sports Marketing Center is under the Lundquist College of Business @ the University of Oregon. It was established in 1994 and was named the best sports business program by Sports Illustrated in 2002. There is an undergraduate and graduate program.

The Warsaw Sports Business Review is the first student-run sports business journal in the country.

On the August 5th edition of Sports Business Radio, Paul Swangard, managing director of the Warsaw Sports Marketing Center talked about a new initiative called Engaging China.

Business students are exposed to Chinese history, culture, and technology. Students then take a trip over to China to meet with sports executives living in the area. The 2008 Olympic games are being held in China, so it should be a good experience.

I will go ahead and start a column for Sports Business programs in the Pages & Links tab, with this program being the first entry.

[tags]sports marketing, warsaw sports marketing center, oregon, marketing, sports, sports agent, sports business[/tags]

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By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.