There is a new Vice President of Golf at William Morris Agency. Former employee of Nike Golf, Greg Nared will take over for Ross Berlin at WMA and will be in charge of managing Michelle Wie’s career [Golf Phenom Michelle Wie Switches Agents]. Ross Berlin will rejoin the PGA Tour, where he was once in charge of title sponsor relations. This is SBR’s personal take on the story:
Watch this situation closely. One of the reasons athletes like Tiger Woods (represented by Mark Steinberg of IMG) and Michael Jordan (represented by David Falk) were so successful is because they knew they could trust their agents to help them manage all of their off the course/court opportunities. If Wie hopes to be a successful businesswoman over the long haul, she’ll need to have a good management team in place to help her capitalize on the myriad of opportunities she will have. I’m not so sure Greg Nared would be the guy I’d trust with my future.
I feel that the situation may become a little awkward when the guy who was trying to convince you to sign a marketing deal with his former company (Nike) later becomes your personal agent.
[tags]nike, golf, michelle wie, william morris agency, greg nared, ross berlin[/tags]
