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The King And His Court

King James is the unquestioned leader of the Cleveland Cavaliers. Off the court, the young and talented LeBron James is also making moves that could bring him even more success. Along with Randy Mims, Maverick Carter (Chief Operating Officer), and Richard Paul (President), James is a founding member of LRMR Innovative Marketing and Branding. The company immediately put its first step forward by merely including James as a founder.

The two main goals of the company are to expand on the “LeBron James brand” in time for the 2008 Olympics (short term goal) and to fuse together the athlete/celebrity/corporate worlds (long term goal) [Lebron James makes a smart business play]. LRMR represents Ted Ginn, Jr. of the Miami Dolphins, and partnership negotiations are already underway between LRMR and companies like Boost Mobile, Microsoft, Coca-Cola, Nike, and CBS.

CBS recently hired LRMR to help with marketing, branding, and promoting the launch of a new high school sports video-on-demand channel [CSTV to launch high school sports video-on-demand channels]. High school sports are big in Florida, but in certain areas of the United States, people treat it like a religion.

Look for LRMR to be a big name in the sports marketing industry.

-Darren Heitner

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

5 replies on “The King And His Court”

It’s refreshing to see young black males take over there own destiny and run a company and not pert rate sterol typical images that has plagued the young successful urban athlete. Like a dog fighting ring or weapons’ charges or getting arrested at a strip club.

What if Arabs gave away their natural resources like black athletes and entertainers do?

Why are there so few black sports agents when blacks are the majority in professional sports? The agent the athlete chooses is purely their choice. My point is that we must teach business skills and wealth building to our community – Ujama. Vertical Integration would have these highly paid athletes using black sports agents who would find deals to employee black concession businesses, black arena clean up businesses, black grounds keeping businesses etc. If Michael Jordon used his powers like Lebron James to spread his wealth and celebrity to others in his community we, as a people, would be better off. All Praise to Mr. James and his group of business associates who struck out in a white dominated world to find a black solution to the sports agency question.

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