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Undressing An Endorsement Opportunity – SPORTS AGENT BLOG
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Corporate Sponsors Endorsements NFL Teams

Undressing An Endorsement Opportunity

The Cleveland Indians recently struck a deal with IMG to find a sponsor to claim the naming rights for Jacobs Field. CAA has been employed by the New York Yankees to procure sponsors for their future new stadium [CAA: Creative Acquisition Agency]. If the Minnesota Vikings ever decided to drop their stadium’s name, which falls somewhere between hetero and homo (after all, it is called the Metrodome), the team may have a new option for sponsorship.

By following the lead of Italian soccer team Trentino 1921, the Vikings may be able to add a corporate sponsor that fits right in with their needs. Introducing: escort agency, Casa Bianca (also known as White House for you Anglos) [Thing Is, You Can’t Use Your Hands]. If Trentino could score $10,000 Euros for the sponsorship, I wonder what the Vikings could muster through some intense negotiations with the escort service.

Maybe the service would supply a couple of boats and some ladies…oh wait…

-Darren Heitner

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

One reply on “Undressing An Endorsement Opportunity”

I miss the days where stadiums were simply stadium names … I mean Quicken Loans Arena?!? I have loved the name of Texas Stadium here in Dallas … but from what I hear, the new home of the Cowboys is either going to be named after a car or a soft drink.

What’s next? Corporate sponsorships for naming rights of the U.S. intestates and highways ? Actually, I am surprised they haven’t done that yet.

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