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Book Review: Taking Shots

There are very few books written by sports agents and even fewer that devote a substantial amount of pages to discussing the profession of representing athletes. NBPA agent, Keith Glass, takes a shot at covering that topic and other NBA related material in his book, Taking Shots. It is not surprising to hear someone critical of the state of the sports agent industry; however, usually the criticism does not come from within the ranks. Keith happily introduces readers into his life as an agent, discussing many problems that he and his colleagues have created in addition to tackling a plethora NBA troubles that exist without the help of agents being involved.

Both Keith and I would agree that the NBA and basketball, in general, are great. Even though Keith is a fan of the game, he discusses how he cannot stand the $100+ tickets to see two teams play backups and the way that the NBA has prioritized marketing its product above everything else. His style of writing is witty and sarcastic, making Taking Shots a pleasure to read. The rich content helps, too. Topics include: Negotiating Scott Skiles’ contract with the Orlando Magic on paper napkins at a spring training baseball game, the disgusting looking 2004 Olympic Basketball Team, Keith’s natural ability to represent players above 7 feet tall, Mahmoud Abdul-Rauf (the only guy who wouldn’t stand for the national anthem), Keith’s man-crush on Larry Brown, and a bunch about why agents are necessary for basketball players. While Keith believes that agents are necessary, he feels that they should go back to being solely advocates and representatives for their clients and quit creating new roles for themselves.

Hammerin' Hank, George Almighty and the Say Hey KidKeith sets the stage strong with his Forward. When you kick off your book with a short piece by Tony Kornheiser, you instantly get my approval. He follows up Tony on the first page by telling you exactly what he will go on a tirade about throughout Taking Shots:

The NBA is too powerful. Players make too much money. Teams charge too much money. The league sells too many products. Many coaches and administrators seem to have all the answers, and yet the game itself has become a selfish, tedious, and colossal bore.

You may be thinking to yourself, Is this guy trying to commit professional suicide? The first time I read that excerpt, I could not believe that it came from the pen of an agent. Keith does not beat around the bush in Taking Shots; he gives you his dry opinions on the state of basketball and the NBA and does not hold back sharing his feelings on any issue.

I believe that right now is a particularly good time to pick up Taking Shots. We are less than three weeks away from the 2008 NBA Draft and right in the middle of the 2008 NBA Finals. You could say that it is NBA Season. Keith gives some insightful information regarding this “season”. He opines that a player who is projected to be a top 20 pick should not play in an NBA pre-draft camp and that by September or October, most of your clients should be signed either in the NBA or overseas. Also, remember the recent discussion about the NBPA claiming it would take a stronger stance on enforcing its rule against an agent representing players and coaches? Keith’s father is a rare example of an agent who was suspended prior to the recent edict.

If you are a loyal reader of this blog, I give you my personal guarantee that you will enjoy this read. I leave you with a final excerpt from Taking Shots that put a smile on my face:

I actually believe that one hundred years from now when they study our culture, future generations will have two basic questions: The first will be what did men do to the women back then that prompted the courts to force them to pay sums of money to get away from them, and second, what was up with the salary cap?

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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