Dynasty Athlete Representation

Robert Lara Stays True To His Colors

Dynasty Athlete Representation

For Immediate Release

Becomes the First Drafted Player in the 2008 MLB Class to Sign with Dynasty

HOLLYWOOD, FL – July 1, 2008, Robert Lara, a 6’2 205 lbs pitcher out of University of Central Florida has signed with Dynasty Athlete Representation, LLC.  Lara was selected in the 19th round by the San Diego Padres in the 2008 MLB Amateur Draft and is currently playing for the Arizona League affiliate.  Through five games with the club, Lara is batting .500 with a home-run and six RBIs.  In his very first at bat with the Padres, he smacked a home-run.

Robert Lara was destined to be a Dynasty client.  He graduated from Nova High School, which is the same school that Dynasty CEO, Darren Heitner, attended.  At Nova, Lara led the school to a state title in 2005, a team that was ranked No. 1 nationally in the final USA Today poll.  He shed the green and gold jersey of Nova High only to come back to his roots and don the proud colors of Dynasty.

Lara was drafted in the 17th round of the 2005 MLB Draft by the Minnesota Twins.  He opted to decline signing and spent a couple of years playing at LSU before transferring to UCF for his junior year.  Robert was selected to the Johnny Bench Award Watch List due to his strong catch and throw skills along with his consistency in putting up good at-bats.  He now joins the San Diego Padres organization and is excited about what the future has in store.

More information about Dynasty Athlete Representation or Robert Lara:

Darren Heitner 954.558.6999 [email protected]


By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

5 replies on “Robert Lara Stays True To His Colors”

Darren –

I see Lara signed with the Padres. Just wondering if you give us some insight on dealings with the Padres and the equipment expenses incurred with Robert. I think this would be very interesting and helpful.



Thus far we have not had to incur any equipment expense on Lara’s account; however, that will definitely come in the future. We signed Lara after he accepted his signing bonus, so talks with the Padres from our end are only now beginning.

Good luck to Lara. I think it would be interesting to talk about, like Buck mentioned, what goes in to representing a minor league baseball player. Maybe a post about how Lara got to where he is at, decided to accept a signing bonus (could he have went back to school?, what type of bonus, tuition did the team give him?), decided to hire you (what is he looking for in an agent, how many agents did he meet with), what your job will be now and in the future (what level of management at the Padres do you talk to, about what types of things), how often you talk to Lara, the process of trying to get a glove and shoe deal (is he going to bat in minors, batting gloves, wristbands, etc), what types of deals to companies offer a 19th round pick, about how much money you think you wil have to invest in bats and other equipment, when do most agents recoup this money, about how long does it take others in the Padres organization to move from on A to the other AAs, and why it is so special that you guys stay true to your colors? Thanks – if I am ever an agent, these answers would help me.

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