Sports Business

Marketing For A Sports Agent

Over at (great website, by the way), there is an interesting thread titled, Marketing For a Sports Agent. The topic was started by a person who potentially may pick up a Sports Agent client and he/she wonders what advice should be given in terms of marketing strategy. I believe that the best response was given by Frank Hurtte, who says,

I suggest a return to basics.
1) How do we make money?
2) Who are the best prospects for making money?
3) what do these people value?
4) where do they “live”?
5) how can we best get our message to them?
6) once they come to us how do we convert them to customers?

It is always important to sell your company as a part of the individual or corporation that you are trying to reach. If you only care about sending out your company’s message without fine-tuning it towards your audience, then you probably won’t have much luck no matter what profession you are in. And in today’s day and age, if you want to compete with the best, I suggest learning a bit about online marketing through social networks and Web 2.0 opportunities. The Importance of local SEO guide is very beneficial in these matters, having that type of guidance will stand you in better stead for when you need to market to your intended audience. General marketing is a must so you know the ropes of what is going on and how you can help yourself, but then looking into specific SEO will then gather you the designed results that you need to stay relevant, and have more traffic come to your website to use your services.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

One reply on “Marketing For A Sports Agent”

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